And the winner in the battle for patients’ hearts and minds is…
Within days of passage of the new U.S. health care reform bill, we already see signs of how it might impact medical tourism in the next few years and beyond. Read more…
U.S. Health Reform v. Medical Tourism
9 basic rules hospital websites are breaking
Many hospitals are getting their feet wet for the first time in the marketing arena. But that’s no excuse for poorly designed and maintained websites given how much depends on internet marketing to drive international patients across the thresholds of their hospitals.
What basic rules did we find hospital websites breaking? Hospital websites were not the only culprits. We found similar problems Read more…
When the hospital is the patient
If you haven’t recently visited – or read – your hospital’s website, you may want to take a closer look at it. It may be very sick. Any facilitator linking to and promoting hospitals expecting to get help in closing a patient or an employer, needs to take a hard look at these sites.
In building web pages for the Top 10 World’s Best Hospitals for Medical Tourists on the MTQUA website, we’re discovering Read more…
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