healthcare marketing

7 Medical Tourism Trends To Watch In 2016

2016 is shaping up to be an exciting year for providers of medical travel (or is it medical tourism?).

Medical Travel Quality Alliance expects that these will be the trends and issues of 2016 for the medical tourism industry, and will affect nearly all segments of the industry in nearly all countries around the globe.

1. Medical tourism gives birth to a baby boom.

The demand by medical tourists for in vitro fertilization IVF, gender selection, commercial surrogacy, and birthing places keeps growing.

Chinese baby

After Thailand and India restricted commercial surrogacy, some surrogacy agencies moved operations to Cambodia and Nepal. In late 2015, Nepal and Mexico – which had allowed commercial surrogacy in the state of Tabasco – made surrogacy illegal.

But this doesn’t stop demand.

Surrogacy tourism to Russia, Ukraine and Georgia Read more…

How to fake a medical tourism “most popular” list

Medical tourism information sometimes stinksHold your nose, because information about medical tourism sometimes stinks.

But this is no surprise to most medical travel professionals.

From Forbes to Treatment Abroad and the Medical Tourism Association, it seems no one can resist listing the best, the most popular, the trendiest medical destinations. Oh, wait, there is no “trendiest” list of medical tourism “hotspots” … yet. Read more…

9 basic rules hospital websites are breaking

Hospital medical tourism websites brokenMany hospitals are getting their feet wet for the first time in the marketing arena. But that’s no excuse for poorly designed and maintained websites given how much depends on internet marketing to drive international patients across the thresholds of their hospitals.

What basic rules did we find hospital websites breaking? Hospital websites were not the only culprits. We found similar problems Read more…

When the hospital is the patient

SIck hospital websiteIf you haven’t recently visited – or read – your hospital’s website, you may want to take a closer look at it. It may be very sick. Any facilitator linking to and promoting hospitals expecting to get help in closing a patient or an employer, needs to take a hard look at these sites.

In building web pages for the Top 10 World’s Best Hospitals for Medical Tourists on the MTQUA website, we’re discovering Read more…