hospital website

How “Sticky” Is Your Hospital Or Medical Tourism Website?

Sticky hospital and medical tourism websitesYou depend on your hospital, doctor or medical tourism website to draw patients to your service. How well is it doing this?

People are looking for you. 8 out of 10 internet users seek health information online. Medical tourists, caregivers, doctors and nurses want to know more about your facility, your services, and your brand.

Will they find you? If and when they find you, will they stick with you? Read more…

9 basic rules hospital websites are breaking

Hospital medical tourism websites brokenMany hospitals are getting their feet wet for the first time in the marketing arena. But that’s no excuse for poorly designed and maintained websites given how much depends on internet marketing to drive international patients across the thresholds of their hospitals.

What basic rules did we find hospital websites breaking? Hospital websites were not the only culprits. We found similar problems Read more…

When the hospital is the patient

SIck hospital websiteIf you haven’t recently visited – or read – your hospital’s website, you may want to take a closer look at it. It may be very sick. Any facilitator linking to and promoting hospitals expecting to get help in closing a patient or an employer, needs to take a hard look at these sites.

In building web pages for the Top 10 World’s Best Hospitals for Medical Tourists on the MTQUA website, we’re discovering Read more…