Hearing colleagues protest about the lack of medical tourists and patients or the poor service given by providers or agencies is not a new phenomenon.
In the first wave of enthusiasm almost a decade ago for the business of medical tourism, despite millions of dollars being invested by businesses and hospitals, only a few medical tourism companies actually delivered patients, and just a few long term business relationships were realized. These companies, and these relationships, continue to be strong today. The others? They complained about the lack of patients and the poor service from providers or agencies.
Just like today. Read more…
And the winner in the battle for patients’ hearts and minds is…
Many hospitals are getting their feet wet for the first time in the marketing arena. But that’s no excuse for poorly designed and maintained websites given how much depends on internet marketing to drive international patients across the thresholds of their hospitals.
If you haven’t recently visited – or read – your hospital’s website, you may want to take a closer look at it. It may be very sick. Any facilitator linking to and promoting hospitals expecting to get help in closing a patient or an employer, needs to take a hard look at these sites.
>