The “Ah” has gone from “Amazing Thailand”. At least in medical tourism.
In the days immediately following the anti-government protests in Bangkok, social network users on the internet found it hard to restrain themselves from gloating over the apparent destruction of Thailand as a medical destination and the opportunities this may present to other countries.
A great deal now hinges on how the Thai government, specifically its tourism arm, Tourism Authority of Thailand (TAT), acts to promote Thailand as a medical tourism destination in the coming year.
Sustained and cohesive promotion efforts are not likely to happen soon, insiders agree. While TAT has been working on a medical tourism Read more…
Many hospitals are getting their feet wet for the first time in the marketing arena. But that’s no excuse for poorly designed and maintained websites given how much depends on internet marketing to drive international patients across the thresholds of their hospitals.
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