You depend on your hospital, doctor or medical tourism website to draw patients to your service. How well is it doing this?
People are looking for you. 8 out of 10 internet users seek health information online. Medical tourists, caregivers, doctors and nurses want to know more about your facility, your services, and your brand.
Will they find you? If and when they find you, will they stick with you? Read more…
In recent years, a number of forecasts on worldwide gross medical tourism revenue have been put forward by analysts (McKinsey, Deloitte), interested parties (hospitals), trade show promoters and academics.
One of the early predictions of global revenue for medical tourism, $100 billion by 2012, actually included wellness seekers and many others who we today may not strictly classify as medical travelers seeking acute care. Read more…
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