Are you killing your online reputation and don’t know it?
Like it or not, in medical tourism your online reputation defines you as a professional and as a business.
Ignoring it may be putting your professional life in jeopardy. Branding, especially how to build a brand, is a popular subject at medical tourism conferences. But Read more…
The medical tourism industry is finally showing signs of settling in as a reasonable health care option. Here are three trends that are steering the industry in this direction and will affect medical travel choices on an individual level and in policy decisions.
Yet other trends indicate there are still major issues to Read more…
As Cuban medicine has been in the news recently, some wonder if Cuba has become any closer to being a viable medical travel destination.
Venezuelan President Chavez has been treated for cancer in Cuba several times in the past few years. Cuban scientists are engaged in late-stage clinical trials in Europe for Heberprot-P, considered a potentially revolutionary medicine for diabetic foot ulcers.
The current issue of the New England Medical Journal presents a review of medical care in Cuba and the strengths of the Cuban health care system.
Authors Drs. Campion and Morrissey write in the NEJM that Cuba’s health care system has many admirable qualities, especially in its focus on prevention, primary care and community monitoring. They say “despite its limited economic resources, its health care system has Read more…
Medical tourists experience your hospital or business brand in numerous ways: treatment, doctor consultation, pricing, physical setting, website, marketing, sales personnel, and more. Each of these contacts or touchpoints molds the medical tourist’s impression of your brand. Read more…
Would you let your travel agent choose your surgeon? Or how about a retired high school teacher?
It sounds absurd but plenty of people do.
In the world of medical tourism, too many critical decisions about the safety of hospitals, surgeons and the procedures themselves are made by people with Read more…
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