Understanding a customer’s wants is far more valuable than knowing his needs.
Marketing experts know people place more value on – and will pay a lot more money for – what they want while they spend as little as possible for what they need.
Doctors are no different. They will pay as little as Read more…

Do you want great testimonials from medical tourists? Do you want stronger patient loyalty in internet chat rooms?
The demand for bariatric surgery by medical travelers will continue to grow in coming years despite greater coverage of the cost of weight loss surgery at home by many government and private insurance health programs around the world.
More medical tourists from the U.K. may be forced to go outside the country for cataract surgeries, weight loss surgery, and hip and knee operations.
“Medical travel” is not the same as “medical tourism.”
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