Dear medical travel facilitator,
If I were a patient whom you are soliciting for business, here is what I would likely learn about you on the internet. Read more…
9 questions new medical tourism companies should ask
When I talk with clients about today’s issues in the medical tourism industry, I suggest they consider a number of questions as they develop or review their business strategy for a medical travel or health tourism business.
Here are 9 questions to ask as you start your medical tourism business. Read more…
9 basic rules hospital websites are breaking
Many hospitals are getting their feet wet for the first time in the marketing arena. But that’s no excuse for poorly designed and maintained websites given how much depends on internet marketing to drive international patients across the thresholds of their hospitals.
What basic rules did we find hospital websites breaking? Hospital websites were not the only culprits. We found similar problems Read more…
When the hospital is the patient
If you haven’t recently visited – or read – your hospital’s website, you may want to take a closer look at it. It may be very sick. Any facilitator linking to and promoting hospitals expecting to get help in closing a patient or an employer, needs to take a hard look at these sites.
In building web pages for the Top 10 World’s Best Hospitals for Medical Tourists on the MTQUA website, we’re discovering Read more…
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