The “Ah” has gone from “Amazing Thailand”. At least in medical tourism.
In the days immediately following the anti-government protests in Bangkok, social network users on the internet found it hard to restrain themselves from gloating over the apparent destruction of Thailand as a medical destination and the opportunities this may present to other countries.
A great deal now hinges on how the Thai government, specifically its tourism arm, Tourism Authority of Thailand (TAT), acts to promote Thailand as a medical tourism destination in the coming year.
Sustained and cohesive promotion efforts are not likely to happen soon, insiders agree. While TAT has been working on a medical tourism Read more…
It’s a new world for medical tourism in 2010.
Many hospitals are getting their feet wet for the first time in the marketing arena. But that’s no excuse for poorly designed and maintained websites given how much depends on internet marketing to drive international patients across the thresholds of their hospitals.
If you haven’t recently visited – or read – your hospital’s website, you may want to take a closer look at it. It may be very sick. Any facilitator linking to and promoting hospitals expecting to get help in closing a patient or an employer, needs to take a hard look at these sites.
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